Real Estate " Realtors " Advertising

  • Total real estate ad spending has dropped 3 % so far this year, while spending on the online segment has grown 25.8%, hitting $2.6 billion
  • Borrell projects online real estate advertising to grow at 12.4% next year while total real estate advertising continues to compress. The report forcasts that agents and brokers will be spending more ad dollars with online media than with the newspaper within as little as three years.

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